Famed fashion designer Donna Karan launched DKNY in 1989 to appeal to a younger, hipper crowd and to make high fashion more affordable to everyone. The line expanded to add DKNY Men in 1993 and has continued to grow and to change to keep up with the times and the demands of an ever changing group of loyal customers. New to the DKNY family is PR Girl, the social media voice of the line and part of the all new, interactive world of fashion and retail. You can find PR Girl on the DKNY site posting blogs about fashion shows and what is up and coming soon. You can also find her on Twitter and Facebook.
There are currently more than 70 stores around the world as well as DKNY online which sells most of the women's lines. The men's lines are limited on the website.
It Is All in the Jeans: Moving Way Beyond the Blues
When people think of high fashion, they rarely think of blue jeans, but Donna Karan is one of the rebels who changed that. Of course, blue jeans have been done to death, and there is precious little that you can do to them that is new or cutting edge, so the jeans at DKNY are not just blue nor are they just the traditional denim. In fact there are camo cord styled jeans that marries not two but three super popular concepts into one super hip pair of pants. The coated jean takes plain jeans into a new sensory playing field that have to be touched to be believed. And tie dye jeans are a playful homage to the days of peace and love, flower children and hippies.
More Things in the DKNY Stores
In addition to jeans, DKNY stores carry active wear, underwear and lingerie, fragrances and accessories for juniors, kids and women. The men’s lines include tailored suits, dress wear, formal wear, casual wear, sportswear and shoes. Men’s fine watches are also popular in the many stores. Specific items, especially the fragrances and watches, are also carried on Amazon, Macy's and Sephora.
Donna Karan expanded into fragrance with great success. One of her biggest triumphs was with Pure, the fragrance that is not only light and beautiful but eco-conscious as well. It starts with vanilla, but not just any vanilla. To be truly “Pure” the vanilla comes only from Uganda where CARE, an international development organization helps to create and maintain business with nearly 900 vanilla farmers. Each of these farmers then continues to grow sustainable crops of vanilla to sell to help feed their families and to enliven their communities. According to CARE, the majority of these farmers are women.
The fragrance is then packaged in bottles made of 100% recyclable glass capped with aluminum lids. Each perfume is then further packaged in a compostable box that was made in a mill that uses all renewable energy.
The Pure line is more than fragrances and includes clothing that ranges from the perfect little black dress to boldly colored tops and accessories.
From Color to the Best of Black
DKNY separates some of its lines by hue- with the Color Wheel representing every bright and bold shade you can imagine plus some pastels and neutrals. Grey Edit is a line of clothes and accessories that feature every shade of grey from soft, almost pale as smoke grey to the darker, deeper shades. And the Best of Black is, of course, everything raven, onyx and jet black that you could possibly ever need.
How Donna Karan Does the Little Black Dress
Every woman knows that you need at least one LBD in your closet, ready at a moment's notice for any event whether it is a quiet dinner for two or dancing until dawn with friends. Donna Karan takes the LBD and amps up the style appeal with a very wide range of options. Surely you can find your own perfect little black dress from these choices!
- Asymetric crewneck tunic
- Asymetric crewneck dress (slightly longer than the tunic)
- Basic shift dress
- Double layer dress with sequined underlay
- Cap sleeve asymetrical sheath dress
- Sleeveless, V-neck dress with a flare skirt
- Scoop neck dress with patch pockets
- DKNY Pure drop waist tunic dress
- Spaghetti strap dress with front pleats
- V-neck maxi style dress
- V-neck dress with leather inserts
There are dozens more from short and sassy to long and elegant. The old saying “you can never be too thin or too rich” may not be true for everyone, but nearly everyone can agree that you can never have too many little black dresses. Remember: a classically styled black dress can take you through a number of situations with just a few minor changes to the accessories and the shoes that you are wearing.
DKNY Outlet Stores: Getting Top Fashion for Their Bottom Dollar
In addition to the 70 stores around the world plus the online shopping opportunity, DKNY fans can find their favorite fashions at more than 50 outlet stores in the United States. There are ten of these stores in California alone where the shopper can find deeply discounted prices on top of the line merchandise as well as some slight irregulars, returns and out of season clothes. Some of the outlets boast prices that can be as much as 70 percent off of the original price. To get the most out of your outlet bucks:
- Don't expect to find the exact same things you would find at a DKNY store.
- Always inspect each item before you buy it. If you find a stain or damage, bring it to the clerk's attention and you may get a further discount, however some outlet stores post signs that say that all items are sold as is and will not mark things down no matter what is wrong with them.
- Try on clothes, especially in stores where no returns is the norm.
If you have traveled a great distance to get to the outlet store, these tips are even more valid.