About BCBG Max Azria
When it comes to knowing a little about the BCBGMAXAZARIA company, it seems there is quite a bit to find out. What does the name mean? Where is the founder from, exactly? How long has this popular brand actually been around?
To start with, the well known BCBG is derived from a French term, “bon chic, bon genre.” Loosely translated, this Parisian term means “good style, good attitude.” This could give some insight to the designer’s heritage, but of course anything fashionable could borrow something from the fashion capital of the world, France. So to get to know the brand it is important to know a little about the man behind it.
Meet Max Azria
Born in 1949 in Sfax, Tunisia, Max Azria was the youngest of six children. During his youth he was educated in southeastern France until his family relocated to Paris in 1963. It was here that the young designer began to pursue his dreams of designing women’s apparel for a little over a decade.
However in 1981, Azria relocated to Los Angeles and started his own line of boutiques called Jess. It was in 1989 though that the BCBGMAXAZRIA line was first conceived. This line was actually intended to offer shoppers designer fashion but at prices that were more manageable than some of the other options available at the time.
It was 1996 when this collection first hit the runway in New York during Fashion Week, and since then it has only been growing in popularity. All of this was the fashionable pet project of one man, Max Azria, who became founder, designer, chairman and CEO. In everything he does for the world of fashion, his concept is bringing European, specifically Parisian, flair to the American market and the rest of the world.
His passion for fashion shows in the fact that Azria also maintains two other lines: Max Azria and Max Azria Atelier. The latter brand is geared towards offering gowns worthy of red carpet events and many Hollywood starlets have donned them for just such occasions, including names such as:
- Angelina Jolie
- Sharon Stone
- Halle Berry
- And singers Fergie and Alicia Keys
In 1998, Azria also managed to acquire the French fashion house Herve Leger. Once rebranded this line also became a favorite among celebrities such as:
- Jennifer Lopez
- Kate Winslet
- Catherine Zeta-Jones
- Singer Britney Spears
- And more
More recently, Azria teamed up with Miley Cyrus first to design her wardrobe for her 2009 tour and then to help collaborate with the young singer to help create her line of clothing for Walmart stores.
A Guru & A Giant
When it comes to taking the fashion world by storm, Max Azria shows little signs of slowing. BCBGMAXAZRIAGROUP is a global fashion house that actually includes more than 20 different brands. There are also approximately 550 boutiques bearing the BCBGMAXAZRIA name around the world. Some of the more prestigious locations include Paris, London and Tokyo.
Additionally, the brand name clothing is also sold in specialty stores and department stores worldwide such as:
- Saks Fifth Avenue
- Bergdorf Goodman
- Lord & Taylor
- Plus many more
Max Azria has also been the recipient of many awards including awards for his design and his lifetime achievements.
Shopping the BCBG Brand
BCBGMAXAZRIA includes a wide range of products and style choices. Probably the most popular choice is still simply the clothing line, which shoppers can browse by categories such as:
- Leather & Suede
Or shop by occasion:
- Special Occasion
BCBGMAXAZRIA is also known for a wide assortment of accessories including:
- Hair Accessories
- And plenty more
Shoppers can find a wide assortment of products and price points online or off. The one thing that remains true no matter what is that if the BCBGMAXAZRIA name is behind it, it is sure to be fashionable.
BCBGMAXAZRIA does have its own factory outlet stores as well. So for those looking for an even more affordable alternative to get the brand name, outlets may be your best bet. Among the large number of stores this brand has, the outlets are included. So while they may not be as easy to locate as some of the more common outlet mall staples, they can be tracked down.
Some of the locations for BCBGMAXAZRIA outlets include but are not limited to:
- Tanger Outlet of Foley in Foley, AL about an hour outside of Pensacola
- Napa Premium Outlets in Napa, CA outside of San Francisco
- Sawgrass Mills in Sunrise, FL just outside the Miami area
- Waikele Premium Outlets in Waipahu, HI
- Wrentham Village Premium Outlets in Wrentham, MA in the Boston suburbs
- Ranger Outlets of Deer Park in New York
- Grand Prairie Premium Outlets in Grand Prairie, TX in the Dallas area
Plus many more. If you live in an area or are planning to visit and area with an outlet mall location, simply check the online directory listing. For savings as amazing as what you find at outlet malls and a brand as fashionable as BCBGMAXAZRIA, it is worth planning a trip. You’ll love what you find from the world of fashion through the eyes of Max Azria.